What moves you forward? 

It doesn't matter if you are someone who needs a website or someone who knows how to build it. We are here for you either way.

What Moves Us

I didn’t start life as your typical entrepreneur, but I always had a bit of a streak for creating startups. 

Having launched numerous small businesses in the past with varying degrees of success it took the best part of 8 years in a typical career to realise that my greatest success was in fact where I’d been spending the majority of my time, in the technology space. 

Over the years I’d seen countless cases of poorly thought out processes and manual repetitive tasks and that it was about time to try and contribute to the solution to some of these resource drains and make that a core part of the business.


PhillAsh Ltd was formed in early 2013 with my vision at the time of providing an exceptional service to the clients I had in the trading technology space. It wasn’t until much later after spending over 10 years in the Fintech industry that the vision evolved as I realised the incredible scope of opportunity to improve things broad spectrum across the financial industry. Knowing the massive savings in time and money that could and are achieved through careful data analysis, I realised it was time to provide a greater service so we launched Phlashweb as the new brand for the company. We being myself and Darina. So Phlashweb evolved to provide not only outstanding consulting and project work in the Fintech space but also bespoke software development and quantitative analysis to any industry.  


It was only with the more recent hire of Darina as CTO of the business that the things really started to accelerate in terms of the depth and scope of the core service we provided. Her incredible attention to detail and high standards has helped to recruit some of the best developers available and broaden the spectrum of knowledge and useful service we can provide.  

Jade is our Web Content Director and the latest member of the team. An experienced copywriter who has spent 12 years working in communications, specialising in content editing, social media and website user experience.


Together our goal is to provide an exceptional standard of service to those looking for bespoke web based or mobile applications. We separate ourselves from most of our competitors because we genuinely care about our clients business and that they get the result they need to help them move forward. As a company we pride ourselves on having a very unique blend of technology experience and highly effective team members which allows us to solve problems in quite an efficient and creative manner. Operating as a small company also has numerous benefits. Not just providing the ability to offer a very quick and efficient turnaround at an extremely competitive price, but it also allows us to be very flexible in terms of deliverables and overall outcomes throughout the life of a project. Being able to harness this seems to be a distinct advantage in today's corporate environment because technology is moving forward at an ever increasing pace and there are massive opportunities in time savings and money savings to be had across all levels of enterprise through seeing these opportunities and then quickly be able to implement them.  



  • We are enthusiastic in everything we do.
  • We encourage our fellow team members just as much as our clients.
  • We are 100% commited to engage and inspire others.


  • We're always ready to go above and beyond.
  • We participate in at least one community event every month.
  • We partner with charitable organizations.


  • We accept and delegate responsibility.
  • For every problem we point out, we suggest a solution.
  • We set specific goals and meet them. 


  • Our focus is on the client and everything else will follow. 
  • We focus on one important thing at a time.
  • We strive to create a positive impact with every our project. 


  • We change course if we discover a better alternative to the existing plan.
  • We strive to be consistently honest, open and genuine. 
  • We alsways adhere to our word. 

6. FUN

  • We work in an environment where we think big, have fun and do good. 
  • Having fun while working makes us more adventurous, creative and open-minded. 
  • We strive to build a positive team and have fun together. 


Our benefits and perks are among the best you'll find in the industry.

If you’re thinking of starting a project feel free to drop us a line or email and get in touch. We’d be very happy to talk to you. Or, if you’re a developer who really takes pride in their work and cares about their client we’d love to hear from you too.